Duncan K. Fong

Duncan K. H. Fong is a Professor of Marketing and Statistics at Penn State, holding the Frank and Mary Jean Smeal Research Fellowship. He previously chaired the Marketing Department (2010-2013) and directed Smeal's Ph.D. programs. His international academic engagements include visiting positions at Yale University, Columbia University, and Duke University. With over fifty refereed publications across top journals in Marketing, Statistics, and Operations Research, he specializes in Bayesian analysis and quantitative methodologies.

Education:

• Ph.D. in Statistics, Purdue University (1987)
• M.S. in Statistics, Purdue University (1984)
• B.S. in Mathematics (First Class Honors), The Chinese University of Hong Kong (1979)

His research develops novel methodologies for market segmentation, dynamic consumer preference evolution, and Bayesian multidimensional scaling. He currently serves on editorial boards for Marketing Science and the International Journal of Research in Marketing.

Honors:

• Fellow, American Statistical Association
• Fellow, International Society for Bayesian Analysis
• Founding Member and Former Governing Board Member, International Society for Bayesian Analysis

Professor Fong has advised 10 doctoral dissertations and served on 34 doctoral committees, significantly contributing to graduate education at Penn State.