معرفی
Duncan K. H. Fong is a Professor of Marketing and Statistics at the Smeal College of Business, Pennsylvania State University. He holds the Frank and Mary Jean Smeal Research Fellow title and has been a Calvin E. and Pamala T. Zimmerman University Endowed Fellow (2012–2015).
- BS in Mathematics, Chinese University of Hong Kong (1979)
- MS and PhD in Statistics, Purdue University (1984, 1987)
His research spans Bayesian analysis, marketing research, marketing analytics, and operations & supply chain management. He has developed advanced methodologies for market segmentation, multidimensional scaling, co-clustering, and causal inference, focusing on dynamic consumer preference modeling.
Recent publications highlight trends in Bayesian modeling, preference analysis, and statistical computing, often applied to marketing analytics and operations management. His work appears in top journals like Marketing Science, Journal of Marketing Research, and Psychometrika.
- Fellow of the American Statistical Association
- Fellow of the International Society for Bayesian Analysis
- Fellow of the Royal Statistical Society
- Frank and Mary Jean Smeal Research Fellow
- Calvin E. and Pamala T. Zimmerman University Endowed Fellow
Fong has supervised 10 doctoral dissertations, 3 master’s theses, and 1 undergraduate honors thesis. His former PhD advisees are placed at institutions like Arizona State University and companies like Google. He has served as Editorial Board Member for Marketing Science and International Journal of Research in Marketing, and as Associate Editor for multiple journals.
