معرفی
Jonathan Levav holds the position of The King Philanthropies Professor of Marketing at Stanford University's Graduate School of Business. His research examines consumer judgments and choices through experimental psychology and behavioral economics frameworks, focusing on how contextual factors influence decision-making processes across probability judgments to product customization.
Levav directs multiple executive education programs including 'Digital Transformation: Leading Organizational Change in the Age of AI' and 'The Emerging CMO: Strategic Marketing Leadership'. His research has earned significant recognition including the Business School Trust Faculty Fellowship (2023-24) and Fletcher Jones Faculty Scholarship (2012-13).
His publication record reveals consistent investigation into contextual decision-making, with recent work exploring sensory influences on choice, virtual collaboration dynamics, and behavioral economics applications in digital environments. Levav teaches core courses such as GSBGEN 646 (Behavioral Economics and Psychology of Decision Making) and MKTG 535 (Product Launch), employing case studies from prominent organizations.
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