معرفی
Jonathan David Schöps is a Lecturer at the School of Business, Department of Business Administration, Stockholm University. He is affiliated with the Research Group for Consumer Culture Theory, focusing on consumer culture as an interconnected system of commercial objects, images, and texts shaping practices, identities, and meanings.
His research spans:
- Digital marketing and social media analysis
- Visual content and performative assemblages
- Phygital consumption dynamics
- Brand-mediated identity construction
- Cultural studies in digital marketplaces
Key trends in his recent publications include:
- Network analysis in consumer research
- Instagram's role in fashion and fitness markets
- Critical examination of body and self-commodification
- Dynamics of visual content and digital aesthetics
Research group: Research Group for Consumer Culture Theory
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