معرفی
Johan Anselmsson is a Professor and Assistant Head of the Marketing Department at Lund University's School of Economics and Management (LUSEM). He leads the Lund Brand Management Group (LBMG), ranked globally as top in brand management research. His expertise spans brand equity, customer loyalty, and digital marketing strategies. He co-leads the Centre for Retail Research and holds affiliated roles in entrepreneurship and marketing administration.
Education & Research Focus: PhD in Marketing (2001, Lund University) focused on technology-based self-service systems. Current research emphasizes brand management, customer-centric strategies, and sustainability in branding. He collaborates internationally with firms like IKEA, Mercedes-Benz, and Tetra Pak.
Publications & Projects: Over 58 publications including 'Swedish Consumers Boycott American Brands' (2025) and 'A Customer Perspective on Digital Competencies' (2024). Active in projects like the CDR initiative on democratic resilience and the Digital Competences of Swedish Brands study. His work bridges academia and practice, addressing retail innovation and consumer behavior trends.
Awards & Recognition: None explicitly listed but recognized for contributions to brand management research.
Grants & Teams: Leads projects funded by Swedish Competition Authority and Handelsrådet. Engaged with Lund University's Sustainable Development Goals related to responsible consumption.
