معرفی
Professor Jessica Fong is an Assistant Professor of Marketing at the University of Michigan Ross School of Business. Her work focuses on applying theoretical models and experimentation to analyze marketing data, with an emphasis on digital platform design, consumer behavior, and information economics. She holds a PhD from Stanford University and a BS in Computer Science from Caltech, and previously worked in product management at Fitbit.
- Education:
- PhD in Marketing, Stanford University (2019)
- BS in Computer Science, California Institute of Technology (2014)
Her research interests include two-sided markets, platform mergers, consumer responses to misinformation, and the intersection of neuroscience with consumer choice. Her work has been published in top journals like Marketing Science and Management Science, and recognized with awards such as the Paul E. Green/Vithala R. Rao Award Finalist (2024).
Recent articles highlight her exploration of network effects in platform mergers, the impact of truth disclosure in consumer finance, and the role of negative feedback in social media content generation. She actively contributes to academic discourse through blog posts, podcasts, and media engagements.
- Awards:
- Paul E. Green/Vithala R. Rao Award Finalist (2024)
Her research bridges empirical analysis with practical implications for firms, addressing topics like suggested pricing strategies, product ranking effects, and pandemic-era social media usage patterns. She collaborates with interdisciplinary teams, integrating neuroscience insights into consumer behavior models.
