Jessica Fong

Jessica Fong is an Assistant Professor of Marketing at the University of Michigan Ross School of Business. Her research focuses on quantitative marketing and empirical industrial organization, particularly in digital platform design and consumer responses to information. She holds a Ph.D. in Marketing (implied via academic rank) and has published in top journals like Management Science and Marketing Science.

Her work examines topics including two-sided markets, platform mergers, misinformation effects, consumer finance behavior, and social media dynamics. Notable contributions include analyzing eBay bargaining delays and online dating market competition, with media attention from VoxEU, ProMarket, and Michigan News.

Dr. Fong has been recognized with the Paul E. Green/Vithala R. Rao Award Finalist (2024). Her research integrates empirical methods with behavioral insights, bridging marketing theory and real-world platform strategies. Current projects explore neuro-psychological habit models in consumer choice and the impact of suggested pricing on e-commerce platforms.