معرفی
Jana GROSS serves as an Assistant Professor in the Marketing Department at KEDGE Business School, bringing expertise forged through both rigorous academic research and practical industry experience. She holds a PhD in Science from the Swiss Federal Institute of Technology in Zurich and bridges theoretical frameworks with real-world applications in digital marketing strategy and consumer behavior analysis.
Education:
- PhD in Science, Swiss Federal Institute of Technology in Zurich
Her research agenda centers on the transformative impact of digital technologies on marketing practices, with deep expertise in social media marketing dynamics, influencer ecosystems, and AI-driven consumer analytics. She investigates how narcissism shapes food consumption patterns, the barriers of natural language processing in social media contexts, and emotional storytelling techniques in sponsored Instagram content. Her work consistently connects psychological insights with tactical marketing applications, particularly in fashion and agricultural sectors.
Analysis of her 2018-2025 publications reveals a cohesive trajectory exploring data-driven decision-making in marketing, with increasing emphasis on artificial intelligence integration. Her research spans empirical journal articles, industry case studies (notably for Bordeaux Clothing and Swiss Wines), and theoretical contributions to consumer behavior encyclopedias, demonstrating equal commitment to academic rigor and practical business solutions.
No scientific awards were documented in the provided materials.
While specific student advisement details remain undisclosed, her industry background as a digital marketing consultant specializing in branding strategy and analytics suggests applied mentorship approaches. The absence of explicit grant information contrasts with her prolific case study output through CCMP, indicating strong industry-academia collaboration channels.
No dedicated research laboratories or formal teams were referenced, though her frequent collaborations with scholars like S. Atallah Bidart and R. Lunardo imply dynamic cross-institutional research networks focused on contemporary marketing challenges.
