معرفی
Sawsan Atallah Bidart is an Assistant Professor of Digital Marketing at Kedge Business School. She holds a PhD in Information and Communication Sciences from Bordeaux Montaigne University (2019), a Master of Science in Interactive Multimedia from the University of Westminster (2007), and a Bachelor of Arts in Communication from the University of Lincoln (2003). Her private sector experience includes over a decade of multimedia project management at Microsoft and F-Secure.
- PhD: Information and Communication Sciences, Bordeaux Montaigne University (2019)
- MSc: Interactive Multimedia, University of Westminster (2007)
- BA: Communication, University of Lincoln (2003)
Her research spans digital marketing, international media dynamics, and sustainable technology applications. Recent work focuses on AI-driven marketing strategies, Web 3.0 sustainability, and EdTech outreach. She has published case studies on wine tourism, football sponsorship, and NGO digital campaigns.
Key trends in her publications include leveraging data analytics for consumer insights, integrating sustainability into digital strategies, and exploring innovative communication tools in diverse sectors like FinTech, EdTech, and non-profits. Her conference presentations cover topics from the Arab Spring's media impact to fake news analysis.
