Florine Livat

Florine Livat is an Associate Professor in the Department of Accounting, Finance and Economics at KEDGE Business School, France, where she has been teaching since 2006. Her expertise lies in applied microeconomics, particularly wine market dynamics under imperfect information.

Education:

• PhD, University of Reims (2005)

Research Interests:

• Applied Microeconomics
• Wine Economics
• Reputation and Expertise
• Gender Issues in Wine Sector
• Price Dynamics
• Market Functioning under Imperfect Information

Her publication record (15 articles from 2016-2024) shows a strong focus on wine economics, with recurring themes of consumer behavior, pricing strategies, and the impact of external shocks (e.g., terrorism, pandemics) on wine markets. She frequently explores gender differences and the role of reputation across diverse contexts including wineries, restaurants, and international trade.

Prof. Livat has held leadership roles including Academic Director of the Master's in Wine and Spirits Management (2007-2011). She is a founding member of the Bordeaux Wine Economics research group and the European Association of Wine Economists, demonstrating deep engagement with the global wine economics community.