معرفی
Jean-Philippe Danglade is a full professor of marketing at KEDGE Business School, where he currently directs the MSc International Sport & Event Management program. Previously, he served as Director of the Marketing Department (2015-2019) and Director of the Strategy Department (2019-2021), having founded KEDGE's MSc Marketing program.
His academic credentials include a master's degree in political science from Sciences Po Aix-en-Provence, a specialized master's in sports management from KEDGE Business School, and a PhD in marketing from Paul Cézanne University. Prior to academia, he gained industry experience at Dunlop Sports and Décathlon, and conducted consultancy for Olympique de Marseille and Open 13 during his doctoral studies.
Professor Danglade's research centers on brand strategies, celebrity endorsements, and entertainment marketing, with significant contributions to sports marketing and employer branding. His work bridges theoretical frameworks with practical applications in dynamic sectors including sports, streaming services, and wellness markets, emphasizing innovative approaches to consumer engagement and brand positioning.
His recent publications reveal a consistent focus on contemporary marketing challenges across diverse contexts—from product placement in television narratives to employer branding strategies. These works demonstrate analytical depth in examining how brands navigate competitive landscapes in streaming platforms, sports events, and emerging wellness markets, while maintaining strong connections to French academic discourse through publications in La Revue Française du Marketing.
He is the author of three influential books: Celebrity Marketing (2013), Sports Marketing and Sports Events (2014), and Promote your employer brand (2020), establishing him as a key voice in French marketing scholarship. His case studies through CCMP address real-world business challenges in companies like Netflix, Vinted, and Morphée.
No scientific awards were mentioned in the source material. Information regarding student advising, research grants, or dedicated research laboratories was not provided in the available documentation.
