معرفی
Lionel Maltese is an Associate Professor at KEDGE Business School and a lecturer at Aix-Marseille University, specializing in business strategy, sports marketing, and event management. He serves as co-director of DUT GEA 2nd year since September 2015 and is a member of the sports business management center of expertise at KEDGE BS.
His educational background includes a Doctor of Management Sciences from IAE Aix-en-Provence (2004) and a Master of Engineering and Economics from Aix-Marseille University (2001).
Maltese's research focuses on the management of organizational assets and reputations, corporate communications, and sports marketing, primarily in the professional sports and events sectors. His work explores strategic adaptation in sports organizations, brand personality in professional sports teams, territorial sports marketing, and the ecosystem of sports shows. He examines how sports events can leverage resources to create territorial assets and how sports organizations manage e-reputation with key stakeholders.
His recent publications demonstrate a strong focus on sports business management, with particular emphasis on tennis tournaments, professional sports teams, and the strategic challenges facing sports organizations. His research bridges academic theory and practical applications in the sports industry.
As an advisor and consultant, Maltese has extensive industry experience, having worked as a consultant in sports event strategy and marketing for over 20 years. His consulting work includes collaborations with major sports organizations such as Paris Saint Germain, Olympique de Marseille, and BNP Paribas. He has also served on the executive committee of the FFT-Roland Garros (2020-2021) and is a "sports economics" columnist for France Football and Le Figaro/Sport24.
He is a member of the Aix-Marseille Center for Management Studies and Research (CERGAM) and has directed academic programs including the professional degree "management of new information and communication technologies" since 2005.
