معرفی
KEDGE Business School’s Professor Richard Huaman Ramirez is an expert in marketing, focusing on brand management, customer experience, and digital marketing. He earned a doctorate in 2015 from CERGAM, IAE Aix-en-Provence, and completed post-doctoral research in 2016 at the University of Texas Rio Grande Valley under Arturo Vasquez-Parraga. In 2023, he collaborated with Norbert Schwarz at the University of Southern California.
- Education: Doctorate (2015) from CERGAM, IAE Aix-en-Provence; Post-Doctorate (2016) at University of Texas Rio Grande Valley; Research Stay (2023) at University of Southern California
Research Focus
His research spans marketing and management, with a focus on brand heritage, customer-brand relationships, and digital marketing. Methodologically, he employs structural equation modeling and experimental designs.
Recent publications in European Journal of Marketing, Voluntas, and Psychology & Marketing explore topics like brand oldness, artistic experiences in nonprofits, and digital activism’s impact on loyalty.
