معرفی
Jamal A. Al-Khatib serves as Professor of Marketing and Director of the Small Business Institute at the University of St. Thomas' Opus College of Business. With over two decades of academic experience since joining in 2002, he maintains active research and teaching roles while leading student consulting initiatives for local businesses.
Education:
- PhD in Marketing, University of Mississippi
- MBA in International Business, Ball State University
- BS in Business Administration, King Abdul Aziz University
Research Focus: His scholarly work critically examines ethical dilemmas in global marketing practices, cross-cultural consumer behavior patterns (particularly between Middle Eastern, Latin American, and Western contexts), and innovative approaches to marketing education. Publications in top journals like Journal of Business Ethics and Journal of International Marketing demonstrate his interdisciplinary approach bridging marketing theory with cultural anthropology and business ethics.
Publication Trends: Recent research (2016-2017) reveals consistent focus on sales-marketing interface dynamics, cross-national ethical comparisons, and country branding effects. His work increasingly integrates psychological frameworks like temporal construal theory with traditional marketing concepts, reflecting evolving methodological sophistication in studying global consumer behavior.
Professional Engagement: As Director of the Small Business Institute, he oversees student consulting teams providing pro-bono marketing solutions to local enterprises. His industry background includes marketing communications leadership at Saudi Arabia's National Commercial Bank, creating valuable practitioner perspective in both research and classroom instruction.
