معرفی
Tanya El-Khatib is a PhD researcher in Fashion Management and Marketing at the University of the Arts London, focusing on the fashion rental business model. Her work examines profitability drivers and barriers from both brand and consumer perspectives, with a holistic approach to long-term and short-term rental dynamics.
Education:
- MSc: An Empirical Investigation of Ethically Minded Consumer Behaviors in Online Fast Fashion Retail (University of the Arts London, 2020)
Research Interests: Tanya explores the intersection of business model innovation, consumer behavior, and sustainability in the fashion industry. Key areas include digital retail strategies, ethical consumption patterns, and circular economy applications in fashion.
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