معرفی
Jaewon Royce Choi serves as an Assistant Professor in Digital Advertising at Louisiana State University's Manship School of Mass Communication, where he focuses on the intersection of digital technologies and consumer engagement. Prior to joining LSU, he completed a two-year postdoctoral fellowship at Northwestern University's Spiegel Research Center within the Medill School of Journalism, Media, Integrated Marketing Communications.
His academic credentials include:
- Ph.D in Media Studies, The University of Texas at Austin (2016-2022)
- M.A in Media and Communication, Korea University (2014-2016)
- B.A. in Media and Communication, Korea University (2008-2014)
Choi's research investigates behavioral and cognitive dimensions of media engagement through three core frameworks: enabling conditions for engagement, mechanisms of audience interaction with media, and societal consequences of media consumption. His work spans digital advertising efficacy, audience psychology in emerging media environments, privacy implications of smart technologies, and digital inclusion challenges. Methodologically, he integrates computational social science with advanced quantitative techniques including structural equation modeling, network analysis, and causal inference frameworks.
His scholarly recognition includes:
- Association for Education in Journalism and Mass Communication (AEJMC) awards
Choi's publications appear in leading communication journals such as New Media & Society, International Journal of Communication, Computers in Human Behavior, Telematics and Informatics, and Information, Communication & Society, reflecting his contributions to understanding technology-mediated audience behaviors and advertising dynamics.
