Jacques-François DIOUF

Jacques-François DIOUF is an Associate Professor at the University of Rennes 1, Faculty of Economics, Department of Management. He serves as Director of Studies for Licence 3 Gestion and Program Director for Licence 3 Gestion, parcours Sciences de Gestion & Management (SGM). His academic career focuses on marketing research with particular emphasis on social marketing applications and their societal implications.

Dr. DIOUF's research primarily centers on critical social marketing, with a specific focus on analyzing the impact of alcohol industry marketing strategies in France. His work examines how marketing content in advertising and packaging affects young people's drinking behaviors and perceptions, as well as the effectiveness of public health measures like health warnings mandated by the Evin Law (1991) and subsequent regulations. He also investigates luxury marketing approaches within the alcoholic beverage sector, exploring how premium branding influences consumer behavior and public health outcomes.

His methodological approach combines qualitative techniques (interviews, observations) with experimental methods and consumer neuroscience paradigms. Recent publications demonstrate a strong trend toward interdisciplinary research that bridges marketing science with public health policy, particularly through the application of neuroimaging techniques like fMRI to assess how alcohol marketing affects young consumers' neural responses and decision-making processes. This research has significant implications for regulatory policy and public health interventions.

Dr. DIOUF teaches across the marketing curriculum including Principles of Marketing, Marketing Management, New Product Launch, Social Marketing, and Corporate Strategy. His pedagogical approach integrates his research expertise, emphasizing the societal responsibilities of marketers and the application of marketing principles to address public health challenges through social marketing initiatives.