معرفی
Jacques-Francois Diouf is a Lecturer at the University of Rennes, affiliated with the IGR-IAE (Institute of Business Administration). His research focuses on the intersection of marketing, consumer behavior, and luxury branding in the alcohol industry. Contact him at jacques-francois.diouf@univ-rennes.fr.
He completed his Ph.D. in Management Sciences on October 12, 2017, with a dissertation titled The influence of advertising content on alcohol products' perceptions, attitudes and behavioral intentions: the case of luxury codes appropriation by alcohol brands. His thesis advisors were Karine Gallopel-Morvan and Gérard Hasting.
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