معرفی
Johnpaul Smith is a Lecturer in Marketing at Swinburne University of Technology's School of Business, Law and Entrepreneurship. His research focuses on social marketing, prosocial change for marginalized communities, and authentic brand inclusivity. He holds a Master of Commerce and Bachelor of Commerce from the University of Canterbury, New Zealand.
- Education:
- Master of Commerce, University of Canterbury (Christchurch, New Zealand)
- Bachelor of Commerce – Marketing and Economics, University of Canterbury
Research interests include LGBTQ+ consumer behavior, alcohol harm reduction strategies, and critical analysis of normative influences in marketing. His work emphasizes co-creative practices and community-led solutions. Notable contributions address Rainbow Tick certification skepticism, zero-alcohol beverage placement impacts, and queering social marketing methodologies.
Recent publications analyze brand inclusivity frameworks, cultural perspectives on alcohol norms, and ethical approaches to macro-social marketing. He is active in advancing Sustainable Development Goals 5 (Gender Equality), 3 (Good Health), and 10 (Reduced Inequalities). Currently unavailable for supervision, his work bridges academic research with practical industry applications.
