معرفی
Dr. J. Brock Smith is a Professor at the Gustavson School of Business, University of Victoria (UVic), where he has served since 1991 as a founding faculty member. He specializes in marketing strategy, entrepreneurship, and new venture marketing, with a focus on value creation and cognitive approaches to entrepreneurial decision-making. His leadership roles include directing the Hospitality Management program and spearheading entrepreneurship initiatives like the Innovation Centre for Entrepreneurs (ICE) and Kidovate, a youth-focused entrepreneurship program.
Education: BCom from the University of British Columbia and a PhD in Marketing from the Ivey School of Business (University of Western Ontario). His doctoral work received the 1992 Academy of Marketing Science Doctoral Dissertation Award.
Research Interests: Dr. Smith explores how value is created through entrepreneurship and marketing, including cognitive frameworks for opportunity recognition, entrepreneurial expertise, and the use of digital networks for social capital. His work bridges theory and practice, with notable contributions to journals like Journal of Marketing and Entrepreneurship Theory & Practice.
Recognition: Awards include the IAB Community Engagement Award (2017), Global Best Award (2016), and Outstanding Reviewer Award (2015). He has also secured grants totaling over $200,000 for projects like the Vancouver Island Social Innovation Zone and Kidovate.
Community Impact: Engages in consulting for organizations like the Victoria International Airport Authority and co-develops online entrepreneurship programs for Indigenous communities. His teaching spans undergraduate, graduate, and executive education programs, emphasizing practical application of marketing and entrepreneurship principles.
