Jörn Basel

Prof. Dr. Jörn Basel is a Professor at the Lucerne University of Applied Sciences and Arts, where he is affiliated with the Institute of Tourism Management (ITW). He also serves as a lecturer in business psychology and is the Speaker for the Master's semester. He previously held research and teaching roles at Kalaidos University of Applied Sciences and Kalaidos Research in Zurich until 2020.

• PhD in Management Accounting, ESCP Europe Business School Berlin (2012, summa cum laude)
• Dipl.-Psych. in Psychology, University of Heidelberg
• Studies in Konstanz, Toronto, and Heidelberg (2002–2008)
• Visiting Scholar, University of Florida (2010)

His research centers on behavioral accounting, managerial decision-making, and heuristic reasoning, with strong emphasis on bounded rationality, dual process models, and trust and reputation. He investigates how psychological factors influence economic decisions, risk perception, and compliance behavior.

His recent publications (2020–2024) focus on nudging, trust repair, mistrust dynamics, and behavioral compliance, reflecting a consistent trend toward applied behavioral science in business and organizational contexts. He frequently employs experimental, quasi-experimental, and mixed-method approaches, including web-based and crowdsourcing methods.

He is an active member of the European Association for Decision Making (EADM) and has served as a reviewer for journals such as the European Management Journal.

• Co-author of Leadership the Swiss Way (2018)
• Author of Heuristic Reasoning in Management Accounting (2012)
• Contributor to Behavioral Compliance (2018), Nudging (2020), and several 2024 books on risk and trust

Prof. Basel has advised and collaborated with numerous researchers and institutions, particularly in Switzerland. He has no explicitly listed grants, but his extensive publication record and institutional affiliations suggest ongoing research activity. He has contributed to public discourse through blog posts, radio appearances (SRF), and media commentary on behavioral economics, crisis communication, and digital transformation.

He is affiliated with the Institute of Tourism Management at Lucerne, where his work bridges psychology, management, and tourism-related decision-making. He also contributes to interdisciplinary research teams focusing on behavioral science applications in finance, compliance, and organizational trust.