David Hardisty

Dr. David Hardisty is an Associate Professor and SMEV Chair of Marketing & Behavioral Science at the Sauder School of Business, University of British Columbia. His research focuses on consumer behavior in sustainability and financial decision-making, with notable work on behavioral nudges, intertemporal choices, and environmental policy. He co-founded the Decision Insights for Business and Society (DIBS) group and the Interdisciplinary Biodiversity Solutions (IBioS) research cluster.

In a recent seminar, he discussed a longitudinal study on household laundry behaviors, revealing that environmental benefit nudges and multiple behavior requests yield stronger energy efficiency outcomes. His research integrates behavioral science with real-world applications, addressing climate change mitigation and consumer psychology challenges.

Key research themes include:

• Behavioral interventions for sustainable choices
• Temporal decision-making and patience
• Marketing strategies for environmental and financial contexts
• Cross-cultural mental accounting

His work spans academic and applied domains, with studies on charity dynamics, gig economy biases, and policy design. He has collaborated on projects like parking compliance signs and energy label effectiveness, emphasizing practical solutions to global challenges.