Andreas Hüsser

Andreas Hüsser is a Lecturer in Statistics for the Business Psychology program at the Lucerne School of Business (HSLU). He holds a Dr. phil. (summa cum laude) in Media Psychology and Media Effects from the University of Zurich (2016), a Lic. phil. in Communication Sciences (2010), and advanced certifications in Data Science from FHNW and University of Basel. His research focuses on tourism behavior, risk perception, and statistical methodologies, with recent emphasis on pandemic-related travel decisions and health interventions. He has also contributed to financial markets research and media effects analysis.

• Education:
  • 2018: Certificate of Advanced Studies in Data Science (FHNW)
  • 2016: Dr. phil. (summa cum laude) in Media Psychology (UZH)
  • 2010: Lic. phil. in Communication Sciences (UZH)

Research Interests: Hüsser’s work bridges tourism studies, public health, and behavioral science. He investigates how risk perception influences travel decisions during crises, particularly analyzing pandemic-era behaviors. His earlier research explored investor decision-making in financial markets and media effects on consumer behavior, leveraging advanced statistical techniques like structural equation modeling and eye-tracking analysis. He also collaborates on projects involving tourism data analytics and sustainable mobility.

Recent Trends in Publications: His recent work (2022–2024) emphasizes tourism’s pandemic response, including traveler compliance with health measures and the psychological factors driving travel intentions. Earlier contributions focused on media psychology and financial disclosure analysis, showcasing methodological rigor across disciplines.

• Key Projects:
  • SNSF NFP 78: Risk Perception and Tourism Behavior During Pandemics
  • Optimization of Thermal Spa Offerings Using Market Research
  • Lucerne City Residents’ Tourism Awareness

Professional Contributions: Hüsser has advised on tourism policy and data-driven strategies at PostFinance AG and Raiffeisen Schweiz. He actively chairs academic sessions and contributes to interdisciplinary research teams addressing pandemic-related challenges in tourism and public health.