معرفی
Imran Currim is a Distinguished Professor at The Paul Merage School of Business, University of California, Irvine. He previously served as Associate Dean for eight years and is currently the Faculty Director of the Beall Center for Innovation and Entrepreneurship. He has played a pivotal role in developing new academic programs, including the Master of Innovation and Entrepreneurship (MIE), the first of its kind in the UC system.
- PhD, Stanford University
- MS (Statistics), Stanford University
- MBA, University of Wisconsin
- BE (Electrical Engineering), Victoria Jubilee Technical Institute, University of Bombay
Professor Currim is a leading expert in marketing science, with core research interests in customer choice modeling, product and service design, online consumer behavior, and competitive marketing strategy. His work integrates quantitative methods to understand how product features, service attributes, and marketing efforts influence consumer decisions and market share dynamics. He has published extensively in top journals and is known for bridging academic research with real-world business applications.
Although specific publications are not listed in the provided text, his research has consistently influenced both marketing theory and practice, as evidenced by his numerous accolades and recognition from premier institutions like the American Marketing Association and the Marketing Science Institute.
His scientific awards include some of the most prestigious honors in marketing:
- American Marketing Association William O'Dell Award
- AMA/Houghton Mifflin Distinguished Teaching in Marketing Award
- Marketing Science Institute Robert D. Buzzell Award
- Emerald Literati Highly Commended Article Award
- Finalist, Paul E. Green Award (Journal of Marketing Research)
- Finalist, European Marketing Academy Best Paper Award
- Wall Street Journal's 2008 Favorite Professor in an Executive MBA Program
- Bloomberg Businessweek 2006: #3 ranked marketing course in the world
- Chancellor’s Professor, UCI
- Distinguished Faculty Lectureship Award, UCI Academic Senate
Professor Currim has advised or conducted executive education and consulting projects for over 100 companies, demonstrating strong industry engagement and impact. While specific grants are not detailed, his leadership in creating innovative academic programs like the MIE and certificate tracks for graduate and undergraduate students reflects substantial institutional and curricular development initiatives. He has also taught at prestigious institutions including UCLA, New York University, and Yale.
He leads initiatives at the Beall Center for Innovation and Entrepreneurship, where he focuses on advancing innovation, entrepreneurship curriculum, and experiential learning programs. Under his direction, the center has launched groundbreaking programs such as the Master of Innovation and Entrepreneurship and expanded educational offerings through minors and certificates.
