Hualu Zheng

Hualu Zheng is an Assistant Professor of Management and Marketing and Department Head at Susquehanna University. Her expertise spans marketing analytics, consumer behavior, and public policy applications in marketing. She received the 2023 Donald D. Housley Teaching Award for innovative pedagogy integrating experiential learning and theory-practice connections.

Education:

• PhD in Agricultural and Resource Economics (Food Marketing concentration), University of Connecticut
• Two Master’s Degrees, Mississippi State University

Her research investigates topics like tax policy impacts on consumer health, social media advertising dynamics, and charity advertising strategies. Recent work explores deceptive pricing in online environments and pandemic-era consumer empathy.

Awards:

• Donald D. Housley Teaching Award (2023)

Prior to academia, Dr. Zheng worked as a marketing analyst in the private sector and served as a visiting assistant professor at the University of Connecticut. She has developed standardized marketing curricula and pioneered cohesive foundational courses across business programs at SU.