Holly Porteous

Holly Porteous is a Lecturer in Marketing at the University of Strathclyde's Strathclyde Business School, specializing in gender studies and consumer vulnerability. Her research examines how inequalities are produced and reproduced in society from feminist perspectives, with particular focus on transformative service spaces.

Dr. Porteous completed her PhD at the University of Glasgow in 2014 with research analyzing constructions of normative femininity in Russian society through women's magazines and their readers. Her educational background forms the foundation for her current work examining gender dynamics in consumer and social contexts.

Her research interests center on feminist perspectives of social inequality, consumer vulnerability, and transformative service spaces. She explores how women-centric environments like the Glasgow Women's Library can ameliorate vulnerability and create social change. Her work bridges gender studies, consumer behavior, and spatial theory to examine how physical and social spaces can challenge patriarchal structures and create more equitable environments.

Analysis of her recent publications reveals consistent focus on transformative spaces and community building, with publications spanning 2022-2024 examining how service environments can address consumer vulnerability. Her work demonstrates interdisciplinary approach combining gender theory, marketing, and social sciences to examine spaces that empower marginalized groups.

Dr. Porteous has received significant recognition including the Fellowship of the Higher Education Academy (FHEA) in July 2024 and the Strathclyde Medal Award in October 2022.

• Fellowship of the Higher Education Academy (FHEA) - July 17, 2024
• Strathclyde Medal Award 2022 - October 11, 2022

She has been actively involved in securing research funding and leading projects including the Leverhulme-funded 'Glasgow Women's Library: A Transformative Servicescape' project. Her professional activities include organizing events focused on Equity, Diversity, and Inclusion, and she previously directed Women's Aid South Lanarkshire & East Renfrewshire from 2017-2022.

Dr. Porteous collaborates extensively with researchers including Kathy Hamilton and Juliette Wilson on projects examining transformative spaces and feminist pedagogies. Her current work includes the 'Enhancing Staff Engagement with Equity, Diversity, and Inclusion (EDI) Through Interdisciplinary Reading Groups in Academic Institutions' project scheduled for 2025.