معرفی
Kathy Hamilton is a Professor in the Department of Marketing at the University of Strathclyde and Associate Director (Challenge Pathways and Postdoctoral Fellows) at the Scottish Graduate School of Social Sciences. Her work bridges Consumer Culture Theory (CCT) and Transformative Consumer Research (TCR), focusing on consumer vulnerability, therapeutic consumption, and social impact.
- Teaching: Consumer behavior and qualitative methods at undergraduate and postgraduate levels
- Leadership: Co-chair of the Consumer Research with Impact for Society (CRIS) Special Interest Group
- Projects: Leverhulme Trust-funded research on transformative servicescapes and Scottish Universities Insight Institute project on cost-of-living resilience
Research Themes: Explores how poverty, stigma, and public spaces shape consumer interactions, emphasizing well-being and social inclusion. Her work on therapeutic servicescapes and consumer-driven memorialization challenges traditional market frameworks.
Scientific Awards:
- AMS Review - Sheth Foundation Doctoral Competition for Conceptual Articles (DoCCA) Recipient (2023)
Professional Impact: Organizer of the Interpretive Consumer Research seminars and co-editor of critical marketing literature, including an influential book on Consumer Vulnerability (2016). Her research has been published in leading journals such as Journal of Consumer Research and European Journal of Marketing.
