Sophie Duncan-Shepherd

Sophie Duncan-Shepherd is a Teaching Professor at the Business School of the University of Edinburgh, specializing in the Marketing department. She holds a PhD in Marketing from the University of Strathclyde, awarded in July 2023, and an MSc in International Marketing from the same institution (2018).

Research Interests: Sophie's work focuses on interpretive consumer research, particularly examining vulnerability, stigma, and gender identity through feminist methodologies. Her PhD investigates how transgender and nonbinary consumers navigate symbolic violence and societal gendered norms.

Key Research Areas:

• Consumer experiences under systemic oppression
• Gender identity and market dynamics
• Feminist approaches in marketing research
• Normativity in consumer behavior
• Intersectionality in branding
• Qualitative studies of marginalized identities

Scientific Awards:

• Postgraduate Certificate in Academic Practice (2022-2024)

External Collaborations: Sophie serves as an Associate Lecturer at the Open University since February 2022, contributing to academic networks and professional development initiatives.