معرفی
Holly Overton is an Associate Professor in the Department of Advertising/Public Relations at Pennsylvania State University's Bellisario College of Communications. She also serves as MPS Program Coordinator and Director of Research for the Arthur W. Page Center for Integrity in Public Communication. Previously, she held tenured positions at the University of South Carolina and Shippensburg University. With over 45 peer-reviewed articles, she focuses on public relations ethics, corporate social responsibility (CSR), and advocacy communication. Her work emphasizes psychological factors influencing public engagement and the role of technology in communication strategies.
Educational Background:
- Ph.D. in Communication (specific discipline not specified in text)
- Accreditation in Public Relations (APR) from PRSA (2024)
Research Interests:
Dr. Overton explores CSR communication effectiveness, particularly in corporate social advocacy (CSA), public relations ethics, and the intersection of technology with messaging. Her research analyzes how organizational motives, message framing, and audience characteristics shape stakeholder perceptions and behaviors. She emphasizes practical applications for nonprofits, corporations, and public institutions, with recent focus on AI risk perception and athlete activism.
Key Awards & Recognition:
- 2023 Bellisario College Deans' Excellence Award
- 2019 South Carolina PRSA Educator of the Year
- Multiple top paper awards at AEJMC, ICA, and IPRRC conferences
Professional Contributions:
- Co-author of Media Ethics: Cases and Moral Reasoning (12th ed.)
- Editorial roles: Associate Editor of International Journal of Strategic Communication, editorial board member for Journal of Public Relations Research and others
- Leadership roles: Vice-Chair of AEJMC's Professional Freedom Committee, Past Head of AEJMC Public Relations Division
Labs & Collaborations:
Directs research at the Arthur W. Page Center, focusing on integrity in public communication. Collaborates on initiatives like digital ethics labs and crisis communication studies through student-led teams.
