معرفی
Frank Dardis is an Associate Professor of Advertising and Public Relations in the College of Communications at Pennsylvania State University. He holds a Ph.D. from the University of South Carolina and prior industry experience in advertising for corporations like Anheuser-Busch. His academic roles include Senior Research Fellow at the Arthur W. Page Center for Integrity in Public Communication and Faculty Affiliate of the Media Effects Research Laboratory.
Dr. Dardis teaches courses such as Advertising Campaigns, Strategic Communication Theory, and Media Psychology. His research focuses on persuasive communication effects in corporate and sociopolitical contexts, including branded content in interactive media, CSR messaging, and digital marketing strategies. Notable areas include the psychological impact of corporate social advocacy (CSA) communications and the role of digital platforms in nonprofit engagement.
- Research Interests: Corporate Social Responsibility, Interactive Advertising, Media Psychology, Digital Marketing Ethics
- Editorial Roles: Associate Editor of Journal of Promotion Management; Editorial Board Member of Journal of Interactive Advertising and Mass Communication and Society
His work has been published in top-tier journals such as Journal of Consumer Behavior, Media Psychology, and Corporate Communications: An International Journal. Awards include recognition for impactful articles on crisis communication strategies and sponsorship congruence.
Labs & Affiliations: Arthur W. Page Center for Integrity in Public Communication, Media Effects Research Lab
