Jeffrey Hirsch

Jeffrey Hirsch serves as an Adjunct Lecturer at the USC Annenberg School for Communication and Journalism, University of Southern California, where he teaches Branding (CMGT 544), Integrated Marketing (CMGT 541), and Fundamentals of Qualitative Research (CMGT 563) in the Communication Management program.

His professional expertise spans multiple domains:

• Advertising and Marketing
• Digital and Social Media
• Branding and Positioning
• Business Innovation
• Qualitative Research Methodologies
• Arts, Culture and Popular Media

Hirsch is the founder and president of the Right Brain Studio, where his consulting work in branding and innovation has generated over a billion dollars in incremental revenue for major corporations including Anheuser-Busch InBev, BlueCross BlueShield, Colgate Palmolive, Frito-Lay, General Mills, Pepsi, Pfizer, and Unilever.

Outside academia, he maintains an active lifestyle as an avid reader, meditator, fitness enthusiast (weights, elliptical, hiking, yoga), and musician who performs solo or with his band at local venues.