Anastasios Theofilou

Dr. Anastasios Theofilou is a Principal Academic in Public Relations at Bournemouth University's Faculty of Media and Communication. He holds a BA in Political Science and Public Administration (National Kapodistrian University of Athens), an MBA in Crisis Management (NTUA/AUEB), and a PhD in Sponsorship as a PR Strategy (AUEB). As Chair of the International History of Public Relations Conference and editor for Routledge's PR history series, he maintains significant academic influence.

His research spans Public Relations theory, Sponsorship efficacy, Corporate Social Responsibility frameworks, Crisis Management protocols, and historical analyses of PR evolution. Recent book publications include Unpacking Sponsorship and edited volume Women in PR History.

Theofilou's publications demonstrate consistent focus on PR historiography, corporate communication ethics, and sponsorship effectiveness, with recent expansions into sports communication and transatlantic studies. He maintains editorial roles in major journals including Public Relations Review and Corporate Communications.

Awards & Recognition:

• Higher Education Academy (HEA) Fellow

PhD Supervision & Grants: Actively advises doctoral candidates researching crisis communication and healthcare PR. Secured multiple grants including:

• Ethical Stakeholder Engagement: Corporations/NGOs (Arthur W. Page Center)
• European PR History Network (Fusion Investment Fund)
• Effectiveness of PR/Sponsorship (EU/Greek Secretariat)