Holger Roschk

Holger Roschk is a Professor and Vice Head of the Business School for Research at Aalborg University Business School, under the Faculty of Social Sciences and Humanities. He leads the Marketing and Market Processes Research Group and holds a Dr.habil. His roles include serving on the editorial board of the Journal of Service Research and peer reviewing for top journals like Journal of Marketing and Journal of Retailing. He has received grants and awards including the 2024 Best Reviewer Award and 2023 Best Paper Award.

His research focuses on customer experience management, particularly service failure recovery and atmospheric cues. Methodologically, he emphasizes empirical generalizations and experimental designs. Key projects include the Green Transitions in Port of Aalborg (2024-2026) and a PhD project on B2B sales lead qualification (2022-2027). His work bridges basic and applied research, with over 60 publications in journals like Journal of Marketing and Journal of Retailing.

Notable awards include the 2024 Best Reviewer Award and 2023 Finalist for the SERVSIG Best Service Article. His research on service recovery, gamification, and atmospheric effects has been widely cited and featured in news outlets. He actively contributes to academic communities through editorial roles and conference participation.