معرفی
Hervé Remaud is a Professor of Marketing at KEDGE Business School and Director of KEDGE's International MBA Programs. Holding a PhD from Agro Montpellier in agri-food and rural business management, his research focuses on the wine and spirits industry, particularly the interface between consumer behavior and marketing strategies.
Research Areas
- Marketing
- Consumer Behavior
- Wine Industry
- Spirits Industry
- Agri-food Management
- Rural Business
Recent Publications
His recent publications analyze trends in wine ratings, restaurant wine list dynamics, online versus offline purchasing behavior, and pricing strategies in the hospitality sector.
Education
PhD in Agri-food and Rural Business Management, Agro Montpellier.
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