معرفی
Prof. Hanaa Ryari holds a faculty position at Dortmund University of Applied Sciences and Arts, specializing in marketing and sales management. Her research focuses on retail sales dynamics, organizational behavior, and business strategy. She has published extensively on topics including sales performance, customer relationship management, and knowledge adoption barriers in organizations.
Research interests include the interplay between salesperson behavior and customer outcomes, time pressure effects in retail environments, and innovative business models. Her work bridges theoretical insights with practical retail and service industry applications.
Recent publications emphasize retail sales strategies and organizational innovation. She oversees thesis supervision in marketing, requiring prospective students to contact her via email for application details. No scientific awards are explicitly mentioned, though her contributions to marketing research are notable.
