معرفی
Dr. Han Chen is a Lecturer in the Department of Marketing at Monash University. Their research focuses on integrating quantitative methods with marketing theory to address consumer behavior challenges.
- Marketing Mix
- Marketing Models
- Machine Learning
- Marketing Analytics
- Consumer Decision Making
- Behavioral Economics
Dr. Chen's work emphasizes data-driven approaches for optimizing marketing strategies and understanding decision-making processes. They specialize in applying computational techniques to marketing analytics problems.
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