معرفی
Dr. Stephanie Chen is an Assistant Professor of Marketing at London Business School, specializing in the psychological underpinnings of decision-making and consumer behavior. Her research bridges cognitive psychology with marketing theory, appearing in top-tier journals like Journal of Consumer Research and Psychological Science.
- Education: AB in Psychology from Princeton University
- PhD in Cognitive Psychology from New York University
Her research explores:
- Identity-based consumption patterns
- Self-concept representation in decision-making
- Causal beliefs in political identity dynamics
Recent publications analyze:
- Self-continuity and transformative experiences
- Multi-category induction processes
- Risky decision-making under uncertain categorization
Dr. Chen's work employs experimental psychology methods combined with marketing theory to examine consumer identity complexity and self-concept evolution.
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