معرفی
Andy Chen serves as an Assistant Professor of Marketing and Data Analytics at Seattle Pacific University’s School of Business, Government & Economics since 2019. His expertise bridges marketing, computer science (machine learning and big data), statistics, and operations research, with a focus on connecting classroom learning to real-world industrial applications in Seattle’s tech-driven economy.
Education:
- BASc, University of British Columbia, 2010
- MMOR, University of British Columbia, 2012
- PhD, University of California-Berkeley, 2016
- MSc (Machine Learning), Georgia Institute of Technology, 2018
- MSc (Big Data), Simon Fraser University, 2018
Research Interests: Dr. Chen’s work spans Business Analytics, Data Analytics, Marketing Strategy, and Operations Management, utilizing methodologies like statistics, operations research, econometrics, and machine learning. His research addresses dynamic areas such as consumer decision-making, digital marketing, retail competition, and healthcare management.
Professional Certifications: Certified Project Management Professional (PMP), Certified Scrum Master (CSM), Certified Six Sigma Certification, Certified Supply Chain Specialist (CSCS), Certified Scrum Product Owner (CSPO), Digital Marketing Certificates (Google Analytics, Microsoft Bing Ads Accredited Professional Certification), MCSA, MCSE, and CCNP.
