معرفی
HAON Christophe is a Professor of Marketing at TBS Education, a leading business school based in France. His research focuses on the intersection of marketing, innovation, and strategic management, with particular emphasis on how marketing expertise influences corporate innovation capacity and decision-making processes.
- University: TBS Education
- School: School of Business
- Department: Marketing
Research Interests
Christophe's work explores the role of marketing in driving innovation, new product development, and organizational performance. He investigates how CEO characteristics moderate the impact of marketing-experienced board members, the dynamics of crowdsourcing contests, and the evolution of intellectual structures in technological forecasting and social change. His studies also address market orientation, trade show strategies, and knowledge flow in academic research.
Article Trends
His recent publications (2023–2025) highlight the strategic importance of marketing in corporate governance, green innovation, and contest-based design. Earlier works (2017–2020) delve into new product development, motivation theory, and bibliometric analyses of innovation management. The recurring themes include CEO influence, team diversity, and sustainable innovation practices.
