معرفی
Xinchun Wang serves as an Associate Professor in the Department of Marketing at West Virginia University, specializing in marketing strategy, innovation, B2B marketing, and international business. His research examines leadership dynamics in corporate innovation and customer relationship management.
His academic credentials include:
- PhD from Texas Tech University
- MS from East China University of Science and Technology
- BA from East China University of Science and Technology
Professor Wang's research investigates how CEO characteristics like temporal myopia and optimism influence firm-level innovation and short-termism. His work on relationship marketing analyzes customer gratitude through investment breadth/depth, while his knowledge management studies explore relational knowledge effects on new product development. Methodologically, he employs quantitative analyses of organizational datasets across diverse industries.
His publication trajectory shows consistent contributions to strategic marketing literature, with recent emphasis on CEO decision-making frameworks and B2B relationship dynamics. Key outlets include the Journal of Business Research and Industrial Marketing Management, reflecting interdisciplinary impacts across management and marketing theory.
No scientific awards are documented in the provided materials.
Details regarding student advisement and research funding mechanisms remain unspecified in the available documentation.
