معرفی
Ze Wang is an Associate Professor of Marketing at UCF's College of Business, teaching courses in marketing strategy, consumer behavior, and services marketing. Her research examines psychological processes in consumer decisions, employee-customer interactions, social media analytics, and cognitive biases. She integrates industry collaborations through live projects and speaker series.
Research Focus: Wang's work explores emotional influences on consumption, service experience design, and digital engagement metrics across diverse consumer contexts.
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