Dorian FLOREA

Dorian FLOREA is an Assistant Professor at IÉSEG, specializing in marketing with a focus on B2B contexts. His research examines customer education strategies, professional service dynamics, and outsourcing relationships in business environments.

His recent work investigates how knowledge-intensive service firms implement customer education programs, developing maturity models that capture organizational tensions and capabilities. Additional research explores psychological aspects of outsourcing relationships and service provider motivations.

Dr. Florea's publications appear in leading journals including Industrial Marketing Management and Journal of Business & Industrial Marketing. His research combines theoretical frameworks from relationship marketing and service innovation with empirical investigations across diverse business contexts.