Gwen Achenreiner

Gwen Achenreiner is a Professor of Marketing at the University of Wisconsin-La Crosse (UW-La Crosse), affiliated with the College of Business. She specializes in Marketing, Consumer Behavior, Market Research, and Marketing Education, with research focusing on branding, children's marketing, susceptibility to influence, and materialism.

• Education:
• Ph.D. in Marketing, University of Minnesota
• M.B.A., St. Cloud State University
• B.S. in Marketing, St. Cloud State University

Her teaching portfolio includes undergraduate courses like Principles of Marketing, Buyer Behavior, Market Research, and Advanced Marketing Research, as well as graduate courses in the UW Consortium Online MBA program, such as Managing Strategically in a Global Environment and Consumer Behavior.

Her recent publications explore stereotype threat in marketing education and collaborative models for regional workforce development. She holds a Teaching Award and is affiliated with the American Marketing Association and Beta Gamma Sigma.