Gordon Fullerton

Gordon Fullerton is a Professor at the Sobey School of Business, Saint Mary's University, where he serves as Academic Co-Coordinator for the Master of Technology Entrepreneurship and Innovation program. His research focuses on customer commitment, service quality, and CRM systems within retail and service industries. He has extensively studied the interplay between customer satisfaction, trust, and loyalty, particularly in banking and retail sectors.

Key research themes include psychological impacts of waiting experiences, mediation effects in service quality studies, and CRM system typologies. Fullerton's work emphasizes practical applications for enhancing customer retention and loyalty through strategic engagement and commitment management.

No scientific awards or grants are explicitly mentioned in the provided text. He has advised no named students, and no lab affiliations are noted. His professional activities include academic coordination roles and ongoing contributions to services marketing theory.