Iris Ramme

Prof. Dr. Iris Ramme is a faculty member at the Nürtingen-Geislingen University of Applied Sciences (HfWU), where she has been teaching marketing and market research since 1997. She currently serves as the Director of International University Affairs, playing a pivotal role in shaping the institution’s global engagement. Her academic work is centered on marketing with a strong emphasis on sustainability, customer satisfaction, and service quality.

Her research interests include sustainable marketing, market research, direct marketing, customer loyalty, and service quality. These areas are reflected in her publications, which predominantly focus on green marketing strategies, sustainable packaging, and the promotion of renewable energy. She has conducted research in collaboration with international institutions, including a research semester at Aix-Marseille University in France and a visiting professorship at California State University, Fullerton.

The recent publications highlight a consistent focus on sustainability in marketing, particularly in the energy and consumer goods sectors. Topics include green packaging in the fruit juice industry, online marketing of green electricity, and sustainable business management. These works reflect interdisciplinary engagement with environmental science, business strategy, and consumer behavior.

She has been recognized with the Baden-Württemberg State Teaching Award in 2004 for her excellence in education. Additional leadership roles include Vice Dean of the Department of Functional Business Administration (1999–2000), membership and Deputy Chair of the University Council (2001–2015), and University Representative for International Affairs (2001–2010).

Prof. Ramme has supervised numerous final theses and contributes actively to academic and practical research. She has no listed PhD or Master’s students in the provided text. Her work is supported by practical experience from prior roles in the German Book Association and Landesbausparkasse Württemberg, where she led marketing research and product marketing initiatives.

She is involved in research collaborations and practical applications, particularly in sustainability-focused projects. Her international engagement, both through institutional leadership and academic exchange, underscores her role in advancing applied research and global academic cooperation.