Schramm Anke

Anke Schramm is a Lecturer at Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen (HfWU), where she has been teaching since 2002. Her teaching focuses on market research, consumer behavior, and branding, particularly in the course 'Target Group and Brand'. She combines her academic role with a professional career in the telecommunications industry.

Education:

• Diploma in Business Administration (FH), Nürtingen University of Applied Sciences, 1999
• Bachelor's studies in Business Administration with specialization in market research, marketing & industrial management, 1995–1999
• Abitur, Nürtingen Business School, 1992

Research and Teaching Interests:
Anke Schramm's expertise lies in applied market research, with a strong focus on consumer insights, brand strategy, and target group segmentation. Her industry experience enriches her teaching, providing students with real-world perspectives on marketing analytics and customer behavior in competitive markets.

Professional and Teaching Experience:
Anke Schramm has held significant roles in market research at major companies including debitel AG and freenet Group. She has served as Team Leader and Head of Market Research, bringing practical expertise into her academic instruction. Her teaching assignments at HfWU began in 2002 and have continued regularly, including courses such as 'Fundamentals of Market Research' and 'Applied Market Research'.

Scientific Awards:
No awards are mentioned in the provided text.

Advising and Grants:
There is no information available about student advising, research supervision, or grant funding.

Labs and Teams:
No specific research labs, teams, or collaborative research groups are mentioned in the text.