Ilaria Dalla Pozza

Ilaria Dalla Pozza is a Professor of Marketing at IPAG Business School in Paris, where she leads research initiatives in the insurance and bancassurance sector. Holding a Ph.D. in Marketing and a Master's in Management Economics and Industrial Engineering from Politecnico di Milano, she previously served as an assistant professor at the University of Connecticut (USA). Her expertise spans digital and omnichannel customer relationship management within specialized service industries.

Her educational qualifications include:

• Ph.D. in Marketing, Politecnico di Milano, Italy (2006)
• Master Degree in Management Economics and Industrial Engineering, Politecnico di Milano, Italy (2002)

Dalla Pozza's research centers on digital and omnichannel customer relationship management, customer value, and insurance marketing. She investigates social media's role, churn dynamics, and multichannel strategies in complex service environments, particularly insurance. Her work addresses Generation Y behavior and the integration of human contact in digital advisor-client relationships to enhance customer engagement.

Her publication record from 2013-2019 reveals a concentrated focus on insurance marketing, with recurring themes of omnichannel service delivery, CRM implementation, and customer value creation. Many studies employ empirical methods within the French insurance market, exploring segmentation, advisor-client proximity, and digital transformation's impact on customer loyalty and retention across multichannel contexts.

No scientific awards or fellowships were mentioned in the provided text.

Professor Dalla Pozza founded the Association for Insurance Marketing—an international network for researchers—and organizes the annual International Conference for Marketing in the Insurance Industry (ICMI). She serves on the editorial board of the International Journal of Bank Marketing and collaborates with major French insurance groups on research projects, though specific grant details and advisees are not documented.

She leads the Association for Insurance Marketing as a key professional network and contributes through conference organization and editorial work. Her research collaborations with industry partners demonstrate active engagement in applied marketing research within the insurance sector, focusing on practical solutions for multichannel service delivery challenges.