معرفی
Giada Pierli is a Researcher at the Department of Pure and Applied Sciences (DiSPeA) at the University of Urbino Carlo Bo, where she focuses on sustainability across diverse sectors including fashion, food systems, manufacturing, and tourism. Her research portfolio demonstrates a strong commitment to understanding sustainable business practices and consumer behavior through empirical methodologies.
Her research interests span sustainability, circular economy, consumer behavior, lean manufacturing, environmental policy, and sustainable tourism. She frequently employs survey-based and case study approaches to investigate how businesses and consumers navigate sustainability challenges, with particular attention to generational differences in consumption patterns and the integration of digital technologies in sustainable practices. Her work often bridges theoretical frameworks with practical applications in Italian markets and industries.
Analysis of her publication trends reveals a strong focus on practical sustainability applications across multiple sectors. Her research demonstrates how circular economy principles can be implemented in fashion, food, and manufacturing industries, while also examining consumer perceptions of sustainability initiatives. She has conducted significant work on lean manufacturing's relationship with sustainability, particularly in the mechanical engineering sector, and has investigated how digital transformation can support sustainable business models.
Dr. Pierli maintains an active research agenda with numerous collaborations, particularly with Federica Murmura, Laura Bravi, and Fabio Musso. Her research methodology typically combines quantitative survey data with qualitative case studies to provide comprehensive insights into sustainability challenges and opportunities. She has conducted research on diverse topics including wine marketing, organic food consumption, electric vehicle adoption, and water conservation practices, demonstrating interdisciplinary expertise across business, environmental science, and consumer behavior domains.
