معرفی
Gi W. Yun serves as Professor and Dean at the University of Nevada, Reno, holding the Fred W. Smith Chair. His academic base is the Reynolds School of Journalism (RSJ), where his office resides in room 301. His research spans social psychological dimensions of media and communication with emphasis on contemporary digital landscapes.
His educational foundation includes:
- Ph.D. in Journalism and Mass Communication from University of Wisconsin, Madison
- M.A. in Journalism and Mass Communication from University of Wisconsin, Madison
- B.A. in Journalism and Mass Communication from Hanyang University, Seoul, Korea
Yun's scholarly work centers on health communication and social media dynamics, investigating agenda-setting, machine bias, community capital in local media, and big data analysis. Current projects examine healthcare advertising, immigration coverage biases, and sociotechnical challenges in computer vision. His methodological approach blends social network analysis with experimental designs to unpack media effects on public perception.
Publication trends (2020-2025) reveal dominant threads in health communication (45% of recent work) focusing on direct-to-consumer advertising efficacy and marijuana use determinants among youth, alongside significant output in social media analysis (35%) exploring sentiment contagion and platform incivility. Computer vision ethics (20%) emerges as a growing subfield reflecting his interest in AI's societal implications.
Research funding demonstrates substantial external validation:
- National Science Foundation: $3.3M (2022-2027) as Co-PI for CyberCorps Scholarship For Service
- USDA: $500K (2022-2025) as Co-investigator for Nevada Farmers Markets campaign
- State Department: $74,671 (2020-2021) as Co-PI for disinformation training initiative
He actively mentors through the Center for Advanced Media Studies, fostering interdisciplinary collaborations that bridge journalism practice with computational social science methodologies.
