معرفی
Gi Woong Yun is Dean, Professor, and Fred W. Smith Chair at the University of Nevada, Reno's Reynolds School of Journalism, where he directs the Center for Advanced Media Studies. His research examines social psychological dimensions of media, including computational methods for social media analysis, health communication, and agenda-setting. Funded projects include NSF CyberCorps® Scholarship ($3.3M) and USDA farmers market initiatives ($500K).
Research explores:
- Media trust and bias perception dynamics
- Sociotechnical challenges in computer vision systems
- Health communication efficacy
- Social media sentiment propagation
Article trends show consistent focus on healthcare advertising ethics, marijuana risk perception, and political communication. Methodological innovations include social network analysis and experimental designs for media effects measurement.
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